As an SEO Specialist for our growing SaaS product, you will be responsible for developing and implementing strategies to improve our website's organic search ranking, drive qualified traffic, and ultimately increase leads and conversions. You will work closely with the marketing team and other departments to ensure our online presence aligns with our overall business goals.
Experience: 2+ years
Responsibilities:
- Conduct keyword research and identify high-volume, relevant keywords that target our ideal customer base.
- Perform technical SEO audits to identify and address website issues that hinder search engine visibility.
- Optimize website and promo pages for search engines, including on-page elements like title tags, meta descriptions, and header tags.
- Develop and implement a content strategy that attracts organic traffic, aligns with user intent, and supports conversion goals.
- Build high-quality backlinks through strategic outreach and link-building campaigns.
- Monitor website analytics and search engine performance using tools like Google Search Console, Ahrefs, etc.
- Analyze data and present SEO reports to stakeholders, recommending actionable insights for improvement.
- Stay up-to-date on the latest SEO trends and search algorithm updates.
Required Skills:
- 2+ years of experience in SEO, preferably within the SaaS industry.
- Strong understanding of SEO principles, including on-page optimization, off-page link building, and technical SEO.
- Proven ability to conduct keyword research and identify targeted keywords with high search volume and low competition.
- Experience with SEO tools like Google Search Console, SEMrush, and Google Analytics.
- Excellent analytical and problem-solving skills.
- Ability to write clear, concise, and SEO-friendly website content.
- Strong communication and presentation skills.
- Familiarity with SaaS marketing strategies and the B2B landscape (a plus).